Pricing Strategies for Success in the Global Market

Description

This course on Marginal Cost Pricing Strategies for International Businesses delves into the critical pricing framework that enables companies to maximize profitability while remaining competitive in global markets. Participants will learn how to calculate marginal costs, including variable costs associated with producing additional units, and understand their implications for pricing decisions. The training will also mention determining landed costs, which encompass all expenses incurred in getting products to foreign markets, including shipping, tariffs, and taxes. By analyzing these components, students will develop effective pricing strategies that not only cover costs but also optimize revenue potential, ensuring sustainable growth in diverse international environments. 

Recommended For 

Business owners who would like to better understand how to determine pricing, and anyone who would like to be more competitive and maximize profits when selling internationally.

Instructor 

Anthony Russo, President of TradeHub International, LLC - USA
Anthony graduated from Charleston Southern University with a BA in Marketing and an MBA and began his international career in 2003 as Education and Trade Services Manager at the South Carolina World Trade Center. He managed the USDA’s Export Readiness Training Program and authored the SCWTC Import/Export curriculum. In 2005, he founded TradeHub International (THI), a hybrid trading company focusing on immigration and trade projects, which opened its first international office in Mexico in 2008. Russo also served as General Manager of Trade Development for the World Trade Centers Association, overseeing global trade projects. He has worked with organizations worldwide, providing services such as market research, supply chain management, and international business analysis. In 2014, he collaborated with Tec de Monterey in Mexico to develop a minor program for students to engage with small and medium-sized companies on export opportunities.

Training Hours 

This training counts for 4 hours towards the Certificate in International Trade. 

WTC Denver Members If you are interested in attending this event using one of your membership's free training credits, please contact your account executive or email institute@wtcdenver.org. **The registration fee is nonrefundable within 7 days prior to the training.  Participant substitutions can take place at any time.**