International Digital Marketing

Description

Training Description:
Ensuring that the message of your product or service is reaching your international audience is essential to any international strategy. However, your domestic approach may not suffice in international markets. Our instructors will take you through the key points of bringing your message global through traditional and digital marketing. 

Recommended For:
Anyone interested in or involved in their company's sales, marketing, or strategy development. 

Prior Knowledge: No prerequisites or prior knowledge is required for this course. 

Instructors:
Martín Capella, Garritz International - Martín is the Managing Director at Garritz International (USA Office). Garritz International is a data driven global boutique programmatic house. Delivering results since 2011, the agency operates under 3 core values: Transparency, Resilience and Technological knowledge.  Garritz has offices in America and Europe (Mexico City, New York City, Frankfurt, Denver, Dallas, and Prague).   

Harris Kalofonos, Goodvoice Group - Harris Kalofonos, over the past two decades, has started two successful companies, worked at five Olympic Games, while in the process, collaborated with several teams and organizations around the world. He has also worked with high profiles companies like Panasonic N.A. Notably, he orchestrated a partnership with the U.S. Olympic Museum and International Olympic Academy to provide Olympic educational programming at scale, working alongside some of the industry's best minds. As a result, Harris was named one of the top 100 visionaries in business and education by the Global Forum of Education and Learning in 2020. In his everyday civic and professional engagements, Harris works with teams to develop and deploy brand systems that create clarity and build trust. His passion has always been to deliver impact at scale and serve the Olympic & Paralympic Movement. Through leading diverse talent groups, his leadership style is to find deep understanding and solutions. Understanding intentions, meeting expectations, and fostering conversations are core values he infuses into the culture of all teams he works with. He is an MBA alumnus from Denver University and an active Denver World Trade Center community member. Beyond work, Harris is always curious to learn and read about new subjects that address broader social problems such as climate change, education, and inequalities. 

Training Hours:
This training counts for 4 hours towards the Certificate in International Trade. 

WTC Denver Members: If you are interested in attending this event using one of your membership's free training credits, please contact your account executive or email institute@wtcdenver.org.