Brand Positioning/ Customer Segmentation

Description

As part of a well-prepared market expansion or entry strategy, defining your customer segmentation is not only one of the most critical first steps in the process but also one of the most misunderstood. Join us to learn more about developing a successful market and customer segmentation that leads you to better understand your target audience profiles, their buying personas and what important other brand positioning and Value proposition articulations you need to have in place before you expand into new markets. 

Instructor:

Nicole Zimmermann, Founder and CEO of ZELOCIN™ & Partners LLC Zelocin & Partners is a strategic marketing and digital transformation consulting firm where that develops agile go-to-market strategies focused on needs-based segmentation, brand positioning, market expansions, digital marketing, customer experience journeys and value-based propositions for clients. Nicole is an international Brand, Communications, Marketing and cultural Change Management executive with more than 25 years of business excellence and leadership experience who has worked for DAX and Fortune 500 companies in Europe and the USA in the Telecommunications and Financial Services Industry. Forbes named Nicole one of the “11 Women Who Are Changing the Face of Finance.” 

Training Hours:

This training counts for 4 hours towards the Certificate in International Trade. 

WTC Denver Members If you are interested in attending this event using one of your membership's free training credits, please contact your account executive or email institute@wtcdenver.org. **The registration fee is nonrefundable within 7 days prior to the training.  Participant substitutions can take place at any time.**