Pivot Marketing LLC

Muriel is a senior marketing executive and growth strategist with a proven track record of driving results for DTC and B2B brands through a full-funnel, data-driven approach. She specializes in blending creative storytelling with sharp analytics to solve business challenges and fuel sustainable growth.  Her value lies in bringing calm, experienced judgement—designing growth with architecture, not improvisation, and understanding the real trade-offs behind every strategic move.

Working as a consultant, business partner and often a fractional CMO, she helps complex, trust-based businesses grow by making the hardest call in leadership: knowing when to disrupt and when to protect what’s already working.  A recent example in the insurance sector included driving greater alignment between the marketing organization and business segment leaders, through much more commercial and metrics-led approach to planning, execution and evolution of campaigns. Another client required focused support during a full re-brand, including managing all the outside resources.  She is particularly experienced in building out marketing organizational capability in response to business needs, balancing and further developing what’s already there and adding what is needed for the future.