The Impact of Culture on Doing Business in or with Canada

Description

The Impact of Culture on Doing Business in or with Canada

The thrust of the presentation will be to provide practical insight into Canadian business culture and how culture impacts the full range of business elements including relationship building, marketing, negotiating, contracting, human resources, governance etc. The discussion will also highlight differences in Canadian and US business culture and adaptations that may be required by US firms. In reflecting current business practises, the presentation will also delve into how culture intersects with the evolving digital applications, e-commerce platforms etc. Finally, recommended steps to effectively prepare to navigate Canadian business culture are outlined.

Take aways / Key learnings

1. Overview of the Canadian business environment and Canadian cultural characteristics.
2. Variations in Canadian culture across Canada and the levels (industry, organizational, personal) of culture to consider
3. Insight into the impact of Canadian culture on business for US firms.
4. Differences in Canadian and US business culture and challenges for US firms doing business with Canada.
5. Culture and how it intersects with digital trade
6. How to sensitize and prepare yourself for cultural factors in doing business in Canada.

Presenter:
Marvin Hough
Marvin Hough draws on extensive experience in international trade facilitation including a 30-year career with Export Development Canada (EDC), Canada’s official export credit agency. He is originally from Edmonton, Alberta and has worked in various locations in Canada including Ottawa, Toronto and Vancouver. His overseas assignments included roles in India, China and Mexico where he supported Canadian firms in developing and completing business while adapting to local market conditions.