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Free Webinar: WTC Denver and Buchalter Present: Patte Gonia vs. Patagonia, Trademark vs. Copyright, Germany vs. US: Demystifying Complicated World of International Brand Protection

June 25, 2026 10:00 AM - 11:00 AM (MDT)

Description

The is a fabled saying in business that brand is everything and everything is brand. In the US, registered trademarks protect brands (but only in the US, and sometimes but not always unregistered trademarks can also protect brands). International trademark attorneys can use US registered trademarks to perfect filings in other international jurisdictions for brand protection in those jurisdictions. But that is not always the way to obtain international brand protection and sometimes other types of legal protection, such as copyright protection get in the way of trademark rights. Sound complicated?

Through exploring the facts and legal rulings in cases involving Fender’s efforts to protect the iconic Stratocaster guitar shape and Patagonia’s trademark dispute with performer Patti Gonia, Denver based international trademark expert Steven Weigler will help demystify the complicated world of brand protection, and explain how trademark strategy can extend far beyond names and logos, touching everything from product design and brand identity to marketing and customer perception.

During this session, we’ll explore:

• What trademarks can and cannot protect
• How businesses establish and defend trademark rights
• Common branding mistakes that can lead to legal disputes
• Practical strategies for reducing trademark risk
• Key lessons from recent, real-world trademark cases

Join us for an engaging discussion that translates complex trademark concepts into practical guidance you can apply immediately to your business.

Instructor: Steven Weigler, Buchalter

Steven Weigler is a Partner in the Firm’s Denver office and a member of the Intellectual Property practice group. Mr. Weigler is a nationally recognized specialist in the strategic protection of brand and other intellectual property and business assets around the US and the world. His entrepreneurial perspective in building a predictive analytics startup, balanced by his role as senior counsel for a Fortune 50 technology company and litigator, has also allowed him to develop the skills required to be an empathetic general counsel for businesses primarily in the SaaS and eCommerce sectors. Over the years, several businesses Mr. Weigler has advised since launch have grown to acquisition targets, giving him the legal skills to manage all stages of growth and exit. He joins Buchalter after building his own firm, EmergeCounsel, which he essentially outgrew because of the comprehensive legal needs of his clients exceeded the firm’s boutique capabilities.

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Zoom

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Zoom

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FREE!

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Contact Information

Name: Rocky Mountain World Trade Center Institute
Email: institute@wtcdenver.org

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Free Webinar: WTC Denver and Buchalter Present: Patte Gonia vs. Patagonia, Trademark vs. Copyright, Germany vs. US: Demystifying Complicated World of International Brand Protection

June 25, 2026 10:00 AM - 11:00 AM (MDT)

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Free Webinar: WTC Denver and Buchalter Present: Patte Gonia vs. Patagonia, Trademark vs. Copyright, Germany vs. US: Demystifying Complicated World of International Brand Protection

June 25, 2026 10:00 AM - 11:00 AM (MDT)

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