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From Marketing Activity to Marketing Impact

August 12, 2026 10:00 AM - 11:30 AM (MDT)

Description

From Marketing Activity to Marketing Impact is a practical 90-minute course designed to help business owners, entrepreneurs, marketing professionals, and growth leaders build more focused, integrated, and measurable marketing plans.

The session introduces a simple framework for connecting business goals, audience insight, messaging, channel strategy, creative execution, and measurement. Participants will learn how to move beyond disconnected tactics and create marketing activity that is more strategic, more audience-led, and more clearly connected to business results.

Instructor:

Muriel Lotto, Pivot Marketing

Muriel Lotto is a senior marketing and growth executive with more than 25 years of experience helping businesses grow through customer-led strategy, brand building, marketing transformation, and disciplined commercial execution.

She has led marketing, brand, communications, product, customer experience, and growth functions across B2C, B2B, and B2B2C organizations in highly competitive and regulated sectors including financial services, fintech, payments, healthcare, insurance, and global money movement. Her experience spans the United States, United Kingdom, Europe, and global markets.

Most recently, Muriel served as Chief Growth Officer at Sunward, where she led brand, marketing, product, communications, business development, and community engagement. Previously, she was Chief Marketing Officer at Sightline Payments, where she built the marketing function for a high-growth fintech/payments company, and held global brand and marketing leadership roles at Western Union.

Through Pivot Marketing, Muriel helps organizations turn strategy into action by connecting customer understanding, clear positioning, practical planning, and measurable growth.


Location

Zoom

Zoom link will be sent out 24 hours before training.

Pricing

$150 Nonmembers

$75 Members

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Contact Information

Name: Rocky Mountain World Trade Center Institute
Email: institute@wtcdenver.org
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