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From Marketing Activity to Marketing Impact

October 28, 2026 10:00 AM - 11:30 AM (MDT)

Description

Growing a business in a new market isn’t easy. Whether you’re launching a startup, expanding into the U.S., or trying to attract more customers, your marketing needs to do more than generate activity, it needs to build trust, create visibility, and drive real business growth.

This session is designed for entrepreneurs, small business owners, founders, and growing companies participating in the Global Entrepreneur Program who want a clearer, more effective approach to marketing. It’s especially valuable for businesses with limited time and budgets that need every marketing effort to count.

In this practical 90-minute workshop, you’ll learn a simple framework for connecting your business goals with audience insights, messaging, channel strategy, creative execution, and measurement. Instead of relying on disconnected tactics or guessing what works, you’ll discover how to create a marketing plan that helps you reach the right customers and measure the results that matter.

Don’t miss this opportunity to build a stronger foundation for growing your business in the U.S. market. You’ll leave with practical tools, a repeatable planning process, and actionable ideas you can apply immediately to attract customers, strengthen your brand, and turn your marketing efforts into measurable business impact.

Instructor:

Muriel Lotto, Pivot Marketing

Muriel Lotto is a senior marketing and growth executive with more than 25 years of experience helping businesses grow through customer-led strategy, brand building, marketing transformation, and disciplined commercial execution.

She has led marketing, brand, communications, product, customer experience, and growth functions across B2C, B2B, and B2B2C organizations in highly competitive and regulated sectors including financial services, fintech, payments, healthcare, insurance, and global money movement. Her experience spans the United States, United Kingdom, Europe, and global markets.

Most recently, Muriel served as Chief Growth Officer at Sunward, where she led brand, marketing, product, communications, business development, and community engagement. Previously, she was Chief Marketing Officer at Sightline Payments, where she built the marketing function for a high-growth fintech/payments company, and held global brand and marketing leadership roles at Western Union.

Through Pivot Marketing, Muriel helps organizations turn strategy into action by connecting customer understanding, clear positioning, practical planning, and measurable growth.

Location

Zoom

Zoom link will be sent out 24 hours before training.

Pricing

$150 Nonmembers

$75 Members

$35 Global Entrepreneur Members

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Contact Information

Name: Rocky Mountain World Trade Center Institute
Email: institute@wtcdenver.org

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From Marketing Activity to Marketing Impact

October 28, 2026 10:00 AM - 11:30 AM (MDT)

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From Marketing Activity to Marketing Impact

October 28, 2026 10:00 AM - 11:30 AM (MDT)

Description

Location

Pricing

Contact Information

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